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Get oriented in an afternoon so you're building from day one instead of wondering where to begin.
A 12-Month Mentorship
Launch your course. Scale & get paid.
You already have the skill. What's missing is the system that turns it into income arriving while you're asleep, off the clock, and nowhere near a treatment room. We hand you that system, and 250+ women already using it.
Join Beauty CEO Society
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Trusted by 250+ beauty professionals across Australia
$0k
Taylah's revenue in 12 months,
up from $90k
0
Course modules
0
Women in the community
$0k
Months our members scale toward
0
Of mentorship & access
Filmed by Members, Not by Us
This is what the 12 months actually looks like
Not polished testimonials. Members filming their own trainings, their own course launches and their own students, while it was happening.
Tap any one. They play with sound on, and you can mute them.
Before You Start
You're at a turning point
You're great at what you do. Clients love you. But your calendar controls your income.
You've thought about creating a course or a workshop, and then talked yourself out of it, because stepping into education is a different level of business, and you're not willing to lose months figuring it out by trial and error.
More hours isn't growth
It's a ceiling. There are only so many chairs in a day.
More bookings isn't scale
It's burnout with a better-looking calendar.
More content isn't leverage
It's noise, until something sits behind it.
Free · 60 Seconds · No Email Required
What's actually stopping you?
Six questions, and the ones you get depend on your first answer. You'll get a score out of 100 and a straight read on what your actual next move is, whether you join us or not.
Question 1 of 6
0/100
Want the full 6-phase checklist that this score is based on?
Taylah's exact launch checklist, free. No spam, unsubscribe anytime.
Send me the free checklist
What Changes
Get paid for what you know, not just what you do
Right now your income stops the moment you put the tweezers down. A course doesn't. It earns on the days you're fully booked, the days you're sick, and the days you're on a beach with your phone off.
That's the whole shift: one thing you build once that keeps selling. It takes an offer worth buying, an audience that trusts you, and a launch you can run more than once. None of which you have to work out on your own.
Beauty CEO Society is the 12-month build for exactly that, and it only ever does three things: helps you create your course, launch it, and scale it.
The Classroom
Eighteen courses. Three jobs.
Everything inside the Society does one of three things: helps you create your course, launch it, or scale it. Nothing is in here that doesn't.
01
Create
Turn the skill you already have into a finished, priced, hosted course.
02
Launch
Put it in front of the right people with a plan, not a post and a prayer.
03
Scale
Make it sell on repeat, in the weeks you're busy with clients.
18 courses and 250+ lessons sounds like a lot. It is not, because it is
in order: create, then launch, then scale. You only ever do the next thing.
Create
Course Launch Foundations
Lock in your offer, your ideal student and your price before you film a single thing.
Create
Online Course Creation
Build the course and get it online, with the tech handled so it never becomes the reason you stall.
Create
The Cashflow Kickstart
Bring money in early. Built to make back what you paid before you've even launched properly.
Launch
Show Up Like an Expert
Become the person people want to learn from, so your launch lands on an audience that already trusts you.
Launch
Build a Site That Sells
A site that turns browsers into students. Zero website knowledge needed.
Launch
Irresistible Lead Magnet
Turn strangers into leads you own, so launch day is never a cold start.
Launch
Presale Lead Collection
Fill your waitlist before you open the doors, so there are buyers waiting on day one.
Launch
Sell in the Emails
Turn subscribers into paying students with emails that build trust instead of pressure.
Launch
Your Profitable Launch Plan
Know exactly what to do before, during and after launch week. No guessing, no improvising.
Scale
Sell in the DM's
Turn conversations into enrolments without ever feeling pushy or awkward.
Scale
Meta Ads Mastery
Reach more of the right people on purpose, and scale your course sales with paid traffic. Included free.
Scale
Outsource Like a CEO
Hire and brief a VA properly, and get your hours back for the work only you can do.
Scale
Claude AI Academy
Use AI as your business assistant and cut hours out of every week.
All 12 months
Bonus Masterclasses
New trainings dropped in throughout your year, on whatever is working right now.
All 12 months
Guest Speaker Replays
Every monthly expert session saved, so you can watch the whole back catalogue whenever.
All 12 months
Live Call Replays
Never miss a Q&A. Every call recorded and waiting for you.
All 12 months
Free Course
A bonus course included at no extra cost, on top of everything else.
The Method
Your 12-month journey
Three phases, in order. Select any phase to see what you actually build in it.
Build your course
Turn your skill into a structured, sellable course. You define who it's for, map the curriculum, and handle the tech, with templates at every step so nothing is guesswork.
01Start HereOrientation
02Course Launch FoundationsFoundations
03Online Course CreationBuild
04The Cashflow KickstartCashflow
By the end of phase one
Your course created and online, plus the Cashflow Kickstart, which is built to make back your investment before you even launch properly.
Launch with a system
Deploy the launch frameworks rather than posting and hoping. Audience, content, funnel, emails, landing page, assembled in sequence so the launch has a mechanism behind it.
05Show Up Like an ExpertAuthority
06Build a Site That SellsWebsite
07Irresistible Lead MagnetLeads
08Presale Lead CollectionPresale
09Sell in the EmailsEmail
10Your Profitable Launch PlanLaunch
By the end of phase two
A launch you ran on a plan: site, lead magnet, list and email sequence all working together, stage by stage.
Scale to $20k months
Build the backend that sells on repeat: paid traffic, automation, and a launch you can run again, refined through monthly coaching and direct feedback from Taylah & Luke.
11Sell in the DM'sConversion
12Meta Ads MasteryPaid Traffic
13Outsource Like a CEOTeam
14Claude AI AcademySystems
By the end of phase three
Traffic, conversations and a team doing the work, so sales keep arriving between launches, not only during them.
Open to you the whole 12 months
+Bonus MasterclassesAdded monthly
+Guest Speaker ReplaysOn demand
+Live Call ReplaysEvery Q&A
+Free CourseIncluded
Inside the Society
This is what opens the moment you join
No drip feed, no waiting room. Every course, template and replay is unlocked on day one. You decide the pace.
START HERE
THE CASHFLOW KICKSTART
COURSE LAUNCH FOUNDATIONS
ONLINE COURSE CREATION
SHOW UP LIKE AN EXPERT
OUTSOURCE LIKE A CEO
BUILD A SITE THAT SELLS
IRRESISTIBLE LEAD MAGNET
PRESALE LEAD COLLECTION
The Beauty CEO classroom · 18 courses · 250+ lessons · new training every month
Do the Math
What could one course be worth?
Move the sliders to your own numbers. The model assumes a realistic ramp, because you don't sell at full capacity in month one and no honest projection pretends you will.
Put in your own price and your own student numbers, and see what one course
could actually be worth to you.
$800
$200$3,000
4 students
120
Year one, with a realistic ramp
$0
Revenue from this one course in your first 12 months. Illustration, not a guarantee.
$0
At full pace, per month
0×
Return on the $1,599 upfront
Proof, Not Promises
Wins from inside the Society
"Within 24 hours of joining I made an $840 course sale. Then during Black Friday I generated $10K in just 3 days. The difference was finally having my funnels, emails and backend systems set up properly."
@rhislashesandbeautybar
Lash artist & educator
"After working with Taylah my course sales skyrocketed by 880%. I finally have the clarity and direction I was missing. She delivers exactly what she promises: results."
@krbeautyacademy
Beauty academy owner
"Before Beauty CEO I had taught one student. Since joining I've taught five and hit three $10k+ months in a row. I'm even selling courses directly from Instagram stories."
@bymadifrost
Beauty educator
"14 enrolments in the past 6 weeks, 3 in the past week, and one student travelled 6 hours to attend. The turning point was building my Academy as its own brand."
@dolceacademy_
Academy founder
"A total game-changer. I went from zero knowledge of sales funnels to implementing high-converting marketing strategies and lead magnets. This is the shortcut to the next level."
@dinakhouchabamakeup
Makeup artist & educator
"Taylah's guidance goes deeper than strategy. She gave me the clarity I was missing and built the resilience I needed to stay committed. If you want a mentor who truly believes in you, this is the space."
@bossbornacademy
Academy owner
Straight From the Community Feed
Posted by members, this year
Taylah Small
$14,582 in 6 days of training
Svenja booked FIVE students into her in-person training this month, bringing her to $14,582.49 from just 6 days of training. She's now on track for a $25K month.
Micah Palapuz
Biggest win yet
I ran a 3 day sale on my online courses, focused on the high ticket items like Taylah suggested. In just 72 hours I generated just over 7k net income. The most I've ever made from online sales in that time frame.
Taylah Small
$4K from one sale
Alexis sold her first ever in-person training and made $4,000 from one sale. Her first one. You do not need hundreds of students to make serious money from education. One offer. One student.
Candice Paisley
Recent business restructure
I restructured my whole business and was able to boost my income by $20,000 without hiring staff or working more hours. I'm now able to buy a house with my long-term partner.
Destiny Say
Umm, BIG WIN
14 student enrolments for in-person training so far this year. 3 in the last week alone.
Lash Addict Lashes
We sold out the lash masterclass
I posted last night about selling out the class by Friday. We sold out tonight. Student paid in full, bringing us to a $6,800 week.
Angelina Loeber
It's officially go time
Today I announced I'm leaving to travel Southeast Asia, growing my business at the same time. Building something that gives me freedom and the ability to work from anywhere. I don't think I'd be in this position without Beauty CEO.
Priscilla Martin
11 million? Like what!
This post has been going for over a month and it's still sitting at 25M+. Since it started: digital products selling, online enrolments coming in, so many new people finding my page. And this is during slow season.
Dariahn Wilson
Happy Monday
Sharing my first exciting win. I sold my first ever course!
Theodora Margaritis
A few wins for me
We sold a free ebook on Gain 5 Clients in 5 Days. We also received an email from the 2026 Australian Small Business Champion Awards. We became a finalist. I have no words.
Gabriela Jones
13 girlies on my waitlist
My brow course launches next week. It's been months of planning and with the help of Beauty CEO I finally feel ready. I already have 13 on my waitlist for the pre-sale, which is big considering my small following.
Taylah Small
First meta ad, 3 sales
Alana got her first meta ad set up yesterday, only spent $5 and sold 3x $50 masterclasses in 24hrs. She made $150 off just $5 spend.
Olivia English
Yay for waitlist students
We did our soft launch 2 days ago using Taylah's advice and already have 6 people on our waitlist for our course. And this is only with me implementing half the things.
Victoria Cole
So many wins
My beginners online classic lash course launch was a success with 4 sign ups. I've pre-launched online Korean lash lifts and in-house trainings, and I have 9 on my waiting list from my lead magnet.
Emma Zammit
Small win
My presale launch was today for my ebook and I sold a few copies. I followed the launch plan and was blown away. I had over 10 people sign up for my presale.
Amelia Manders
Training bookings
In the process of launching my training and I've already booked in 3 girls for in person before even posting anything.
Renee Hughes
Small wins
I set up ads and received 2 downloads on my lead magnet. I've got a hot lead for in-person training about to book, and I'm gaining interest via DMs about courses. All in the last 2 weeks.
Tara Chapman
Small wins
In the last couple of weeks I've been consistent with my social media and in the last 30 days I've had 150 new followers, with reach and engagement up massively. I also finally put my free lead magnet out there.
What You Get
Everything you need to create, launch and scale
All of it unlocked the day you join. No drip feed, no upsells, nothing held back for a higher tier.
18 courses, 250+ lessons
The full path from idea to a course that sells on repeat, plus every new course added to the group while you're a member.
A library that keeps growing
Extra trainings, walkthroughs, templates and resources dropped in throughout your 12 months, on whatever is working right now.
Live monthly industry experts
A different operator every month, teaching live and answering your questions. Plus the full library of every session already recorded.
Coaching calls, Q&As and power hours
Monthly coaching, live Q&As, and power hours where you actually sit down and get the work done alongside everyone else.
Beauty CEO retreats
Members-only retreats you cannot buy your way into any other way. The relationships made there tend to outlast the program.
250+ women who get it
Ask anything, at any hour, and get answers from women solving the exact problem you're on this week. No gatekeeping.
Already Taught Inside The Group
Guest Speakers Every Month
Every woman below has already taught live inside Beauty CEO Society, and every session was recorded. The day you join you get the whole back catalogue, then a new expert live every month after that.
All of these are already recorded and waiting for you.
Leah Apollos
Brow Lounge Perth
Brows
Elle Dosser
Arch Affinity
Brows
Kobie Lee
Kobie Lee Brow Academy
Brow education
Helina De Winter
Bareface Brows by Helina
Brows
Gena Salerno
Boss Brows
Brows
Kimberley Haworth
Beauty Business School
Beauty business
Christabelle Assaf
Chateaudebelle
Beauty educator
Vanessa Rawling
Vanessa Rawling Beauty
Beauty educator
Gemma White
Angelic Beauty Co
Beauty educator
Kyrsthen Hubayan
Brow Tier Academy
Brow education
Layla Miller
LM Lash Perth
Lashes
Keilah Sauni
Keilah Sauni Coaching
Business coaching
Sharelle Louise
Miss Lash Education
Lash education
Zoe Toovey
VV.Allure
Beauty educator
Kate Robinson
KR Beauty Academy
Beauty education
Ramona Wiks
Eye Candy Melbourne
Lashes & brows
Jessica Tovey
House Of Brows
BrowsTarnee Morris
By Tarnee Morris
Beauty educator
The Difference
Alone vs inside the Society
Doing it alone
Beauty CEO Society
A step-by-step roadmap
Trial and error
250+ lessons, in order
Launch frameworks & funnels
Guesswork
Proven systems
Templates, scripts & downloads
Built from scratch
Ready to edit
Expert feedback on your work
None
Taylah & Luke, monthly
Live guest experts
-
Every month
Community & accountability
Isolated
250+ women
Time to first launch
Months of figuring it out
A clear path to create, launch and scale your course
The Founders
Meet Taylah & Luke
Four years ago Taylah was doing what most beauty business owners do: posting consistently, working hard, hoping the algorithm would bring clients. Around $90k a year. Solid, but unpredictable.
Luke had already spent a decade building and scaling businesses through paid traffic, digital strategy and systems. When he stepped in to structure Taylah's growth properly, everything shifted. Within 12 months, revenue grew from $90k to over $400k.
The biggest transformation wasn't the revenue. Taylah stopped operating like a busy technician and started thinking like a CEO. Together they realised most beauty professionals don't lack talent. They lack systems, clarity and direction. Beauty CEO Society was built to close that gap.
0
Years in beauty
0
Years in marketing
$0k
Revenue in 12 months
0
Members mentored
The Strategy Side
You don't have to become a marketer as well
Luke has spent over a decade running paid traffic, funnels and backend systems for businesses. Inside the Society that experience is pointed at one thing: taking the technical half off your plate so you can stay in your zone of genius.
Meta ads, built with you
Not a theory module. The campaign structure, the audiences, the creative and the budget, so $5 a day can turn into sales instead of a lesson in how to lose money quietly.
Landing pages and funnels that convert
The page your ad sends people to decides whether the spend was worth it. You get the structure, the copy order and the checkout flow, built the way pages that actually sell are built.
AI that replaces your software bill
Inside the classroom you'll build your own link page, forms and workflows with Claude. One member swapped $720 a year of subscriptions for $13. No code, no developer.
The backend that keeps selling
Email sequences, automation and tracking wired together, so enrolments keep arriving in the weeks you are busy with clients and not thinking about marketing at all.
An Honest Fit Check
This is a 12-month commitment
Twelve months is long enough to actually build something. Here's who thrives in here, so you can picture yourself in it.
This is for you if…
- You're a beauty professional ready to turn your skill into an online course
- You've launched before, but sales feel slow, inconsistent or stressful
- Your calendar controls your income and you've hit the ceiling
- You don't have a big following but want strategy that works anyway
- You're willing to show up, implement, and commit for the full 12 months
This is not for you if…
- You want overnight results without doing the work
- You want something you can stop after a month, this is 12 months either way
- You'd rather keep trading hours for income in the treatment room
- You're not open to feedback, coaching or trying new systems
- You can't commit at least 2-4 hours a week to implementation
Recognise yourself in the left column? Both doors lead to the same 12 months.
Secure checkout via Stripe · instant access to the private community.
Enrolment
Choose your path in
You're buying 12 months of access. All that changes below is how you pay for it.
Spread it across the year so it sits easier in your budget.
Pay once, save $189, and never think about it again.
Price rising soon
Payment plan
The same 12 months, spread out
$149/month × 12
$1,788 total · 12 monthly instalments
All 18 courses, 250+ lessons, Meta Ads Mastery included
Private Skool community of 250+ women
Live monthly calls, Q&As and power hours
Guest experts every month, plus the full call library
Access to BCEO-exclusive retreats and events
The monthly rate rises to $179 soon. Join before it does and all 12 of your instalments stay at $149.
Save $189
Pay upfront
One payment, $189 less
$1,599/year
12 months of access · not affected by the price rise
Everything in the payment plan
$189 less than the payment plan
One payment, nothing to manage for 12 months
Your price is not affected by the rise
Secure checkout via Stripe · instant access to the private community.
This is not a subscription. You're buying 12 months of access to the program and the community. The monthly option is a payment plan for those same 12 months, kept in instalments so it sits easier in your budget, which means all 12 instalments are due either way.
Free Download
The Profitable Course Launch & Scale Checklist
The exact 6-phase checklist Taylah uses to launch sold-out courses. Work through it and see precisely where the gaps are holding your launch back.
Instant access, straight to your inbox. No spam, unsubscribe anytime.
Questions
Frequently asked
Full access to the flagship Beauty CEO course, 250+ lessons across the three phases, plus the private Skool community. Inside you'll find new monthly resources, templates, accountability posts, and live coaching calls with Taylah, Luke and guest speakers.
$1,599 AUD for 12 months of access if you pay upfront, or 12 monthly instalments of $149 if you'd rather spread it. Same access either way.
The monthly rate is moving from $149 to $179. Join before it changes and all 12 of your instalments stay at $149, around $360 less over the year. The upfront price is not changing.
Once you check out through Stripe you'll automatically receive an invite to the private Skool group. The full course and all resources are waiting inside, ready to start immediately.
That's exactly who phase one is built for. It takes you from idea to a finished, priced, hosted course: choosing the offer, mapping the curriculum, filming it at home and handling the tech, with templates at every step.
Yes. If you've launched before but sales felt slow or inconsistent, phase three is where you'll spend most of your time: backend systems, paid traffic, automation and repeat launches that turn a course into consistent income rather than a one-off event.
You don't need thousands of followers to make sales. We teach how to attract the right audience, build trust and convert from a small, warm list. Several members made their first sales from audiences under 1,000.
This is a group-based program. You get personalised feedback through the community, weekly posts and live group sessions. Private 1:1 coaching isn't included, but is available as an optional add-on with Taylah or Luke.
12 months of full access to both the course and the community from the date you enrol: a full year to learn, implement and revisit lessons. After that, access ends unless you renew for a further 12 months.
No, and we want to be direct about it. You are buying 12 months of access to the program and the community, not a rolling membership. You can pay for it in one go at $1,599, or split it into 12 monthly instalments of $149 to keep it easier on cash flow.
The instalment option is a payment plan for the same 12 months, so all 12 payments are due whichever way you choose. If a 12-month commitment isn't right for you today, take the free checklist instead and come back when it is.
Plan for 2-4 hours a week minimum. Members who move fastest give it 5-8. The lessons are short and built for busy people, but this is an implementation program: watching without building won't get you a launch.
Your Move
Create, launch & scale your course
Join 250+ beauty entrepreneurs building income that doesn't stop when they do.
Secure checkout via Stripe · instant access via the private Skool community