The Journal

Build Your Beauty Empire

Marketing, course creation and business growth strategies for beauty entrepreneurs ready to scale beyond the treatment room.

Beauty educator at her laptop
Pricing

How Much Should You Charge for an Online Beauty Course?

Stop guessing on price. How to set a number that sells and reflects the real value of what you teach.

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Beauty educator holding a laptop
Launching

How to Get Your First Students for an Online Course

You do not need a huge following. How to land your first paying students from a small, warm audience.

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Beauty educator with laptop
Launching

How Long Does It Take to Launch an Online Course?

A realistic timeline from idea to first sale, and why launching sooner beats waiting for perfect.

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Luke from Beauty CEO Society
Paid Ads

How to Run Facebook and Instagram Ads for Your Course

A beginner friendly guide to using Meta ads to sell your beauty course on repeat.

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Taylah and Luke, founders
Paid Ads

How Much Should You Spend on Ads to Sell a Course?

How to think about your ad budget without lighting money on fire while you are starting out.

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Beauty educator
Paid Ads

Why Your Course Ads Aren't Getting Sales

If your ads spend but do not convert, it is almost always one of these five fixable things.

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Beauty professional planning an online course
Course Creation

How to Create and Sell an Online Beauty Course

A simple guide to turning your beauty skills into a profitable online course, from picking your topic to landing your first students.

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