From $90k to over $400k
in twelve months
Beauty CEO Society exists because of one realisation: most beauty professionals don't lack talent. They lack systems, clarity and strategic direction.
The shift that changed everything
Four years ago Taylah was doing what most beauty business owners do: posting consistently, working hard, and hoping the algorithm would bring in clients. She was earning around $90k a year. Solid, but unpredictable. Some months were amazing, others were stressful.
At the same time, Luke had already spent over a decade building and scaling businesses through paid traffic, digital strategy and systems. When he stepped in to structure Taylah's growth properly, everything shifted.
Within 12 months, revenue grew from $90k to over $400k. Enquiries became consistent. Courses sold out. Launches became intentional. The business felt scalable, not chaotic.
But the biggest transformation wasn't revenue. It was mindset. Taylah stopped operating like a busy beauty technician and started thinking like a CEO. Luke stopped just running ads and started building long-term business infrastructure.
Two sides of the same business
Operator and strategist. Between them they've lived every part of the problem this program solves.
Taylah
Co-founder, Beauty & Education
Taylah brings over 9 years of hands-on experience in the beauty industry. She has built, launched and scaled her own beauty education business, and knows first hand what it takes to go from booked out and capped to running courses that sell on repeat.
She leads the course creation, content and community side of Beauty CEO Society, teaching members exactly how she did it.
Luke
Co-founder, Marketing & Strategy
Luke has spent more than 10 years building and scaling businesses through paid advertising, funnels and digital systems. He is the strategist behind the launches, ad campaigns and backend systems that turn a course into consistent income.
He leads the marketing, ads and business strategy side of Beauty CEO Society.
The space we wish existed
Beauty CEO Society was built to bridge a gap we lived through ourselves, combining real-world experience from both sides: operator and strategist.
Talent is not the bottleneck
Almost every member arrives already excellent at their craft. What's missing is structure, not skill.
Sequence beats information
There's no shortage of advice online. What's rare is knowing what to do first, second and third.
Commitment produces results
Twelve months of access on purpose. Something you can quit in a fortnight produces fortnight-sized results.
Ready to build your beauty empire?
Join 250+ beauty entrepreneurs learning to create, launch and scale their courses.